I’m vegan, so when the discovery that Urban Decay’s eyeshadow primer potion was not vegan surfaced, I looked for an alternative. Someone recommended Sobe Botanicals to me. I love the Sobe primer potion and I have used it for a number of sideshow gigs. However, even though I bought vegan eyeshadow from Urban Decay, they still sent me a sample of their non-vegan primer.
A night of boredom and possibly creative insanity gave me an idea. How about a test to see which stands the test of time? Or rather, the test of sleep.
Urban Decay claims that their primer potion will hold up for 24 hours. Sobe Botanicals makes no such claims, but I thought it’d be nice to see how well it does.
Urban Decay left no creases in my eyeshadow and it looks relatively the same after five hours of tossing and turning in bed. Sobe Botanicals, however, has creases, but is still bright.
Because Sobe Botanicals is the vegan option (and mineral/natural option), I would still take it over Urban Decay until I found something vegan and more durable. But it sure would be nice if Urban Decay would find a way to keep the awesomeness of their primer and make it vegan.